Product Marketing Manager (m/f/d)

If you ever wanted to be directly involved in shaping future products and solutions for the semiconductor industry, this is your opportunity! We are looking for a Product Marketing Manager who will contribute to the success of the V93000 Automated Test Equipment (ATE).

The Product Marketing Manager ensures that new test solutions address upcoming application and semiconductor technology trends and owns their market introduction and roll-out strategy.


As Product Marketing Manager, you will:

• Contribute to the strategic business and product planning for the V93000 platform
• Own the definition of competitively differentiated solutions (HW, SW, 3rd party components) by consolidating customer requirements, observing market trends, and translating both in superior product definitions
• Manage the “4 Ps of Marketing” (product, pricing, position, and promotion)
• Generate compelling presentations for pre-sales activities, trade shows and technical reviews with customers
• Support our field teams to provide the right technical, commercial, and strategic solution to our customers
• Consult senior marketing and management on market trends and customer test strategies

You are working closely with our worldwide customers, sales and business development teams, application experts, R&D, Business Leaders, and V93000 Business Unit management.

• University degree in Electrical Engineering (or equivalent)
• Profound understanding of electronic solutions (Hardware/Software), semiconductor applications and IC technology
• Willingness to learn marketing & business aspects of an international company
• Attitude to win – oftentimes requiring hands on problem solving
• Structured approach to problem analysis and problem solving
• Experience in test and measurement, ideally knowledge about semiconductor test development, test methodologies, and test trends
• Excellent interpersonal skills and ability to create cross-functional alignment with key stakeholders
• Solid communication and presentation/customer facing skills. Ability to discuss technical and business solutions directly with industry leaders.
• Fluent English skills combined with an interest in travel (approx. 15%) to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.

This is a plus:

• Experience in Marketing / Product Management / Pre-sales (or equivalent experience)
• Understanding of power, analog and mixed signal ICs
• Experience with semiconductor test development, methodologies, and trends
• Leadership in cross functional teams
• Fluent German language skills